Every Beauty of Joseon product is built around a hero ingredient — carefully chosen from centuries of Korean herbal tradition and validated by modern skin science. But what do these ingredients actually do? Let's break it down.
1. Ginseng — The Royal Anti-Ager
Ginseng has been used in Korean royal beauty rituals for over 500 years. Rich in ginsenosides, ginseng stimulates collagen production, improves skin elasticity, and fights visible signs of aging. It also brightens dull skin and boosts circulation for a natural, healthy glow.
Found in: Dynasty Cream, Revive Serum, Revive Eye Cream, Revive Under Eye Patch, Ginseng Moist Sun Serum
2. Rice — The Brightening Classic
Rice water has been a Korean beauty staple for generations. Packed with vitamins B and E, amino acids, and ferulic acid, rice extract brightens skin tone, reduces hyperpigmentation, and provides gentle exfoliation for silky smooth skin.
Found in: Glow Replenishing Rice Milk, Ground Rice and Honey Glow Mask, Relief Sun: Rice + Probiotics, Relief Sun Aqua-fresh Rice + B5
3. Centella Asiatica — The Skin Barrier Hero
Also known as cica or tiger grass, centella asiatica is the ultimate soothing ingredient. It accelerates wound healing, strengthens the skin barrier, reduces redness and inflammation, and calms reactive skin.
Found in: Centella Asiatica Calming Mask, Light On Serum: Centella + Vita C
4. Snail Mucin — The Repair Specialist
Snail mucin is packed with glycoproteins, hyaluronic acid, and glycolic acid, which deeply hydrate, repair damaged skin, fade acne scars, and smooth fine lines. A true multi-tasker that works while you sleep.
Found in: Revive Serum: Ginseng + Snail Mucin
5. Retinal — The Next-Gen Retinoid
Retinal is the upgraded, gentler cousin of retinol — working up to 11x faster. It accelerates cell turnover, reduces fine lines, fades dark spots, and firms the skin with less irritation than traditional retinol.
Found in: Revive Eye Cream: Ginseng + Retinal, Revive Under Eye Patch: Ginseng + Retinal
6. Green Plum AHA/BHA — The Pore Refiner
Green plum extract combined with AHA and BHA gently dissolves dead skin cells, unclogs pores, and refines skin texture without harsh scrubbing.
Found in: Green Plum AHA BHA Toner
7. Honey — The Moisture Magnet
A natural humectant, honey draws moisture into the skin and locks it in. It also has natural antibacterial properties, making it ideal for acne-prone skin.
Found in: Ground Rice and Honey Glow Mask
8. Mugwort — The Calming Protector
Mugwort is a traditional Korean herb known for its anti-inflammatory and antioxidant properties. It soothes irritated skin and helps regulate sebum production.
Found in: Matte Sun Stick: Mugwort + Camelia
9. Camellia Oil — The Nourishing Protector
Lightweight yet deeply nourishing, camellia oil is rich in oleic acid and antioxidants. It absorbs quickly without clogging pores and provides a protective barrier against moisture loss.
Found in: Matte Sun Stick: Mugwort + Camelia
10. Vitamin B5 — The Hydration Booster
Panthenol (Vitamin B5) penetrates multiple layers of the skin, soothes irritation, accelerates healing, and maintains moisture balance — a perfect partner for SPF formulas.
Found in: Relief Sun Aqua-fresh Rice + B5
Tradition Meets Science
What makes Beauty of Joseon truly special is the harmony between ancient Korean botanical wisdom and cutting-edge dermatological research. Each ingredient is chosen with purpose — not for marketing, but for results.
Now that you know what's inside, every product hits different.